Friday, April 24, 2009

Customer Service- More than just a friendly voice...

In today’s world, it’s quite seldom we encounter face-to-face customer service unless we are physically in a retail environment or enjoying a meal. With the evolution of technology and communication in recent years the need for person-to-person customer service has become seemingly minimal, or is it?

Now I understand the potential cost and time efficiency which may be reflected in many companies by providing online/live tech support, installing automated help systems or having a substantial FAQ section, but is the quality of service still there? Shall we take a moment and reflect on how most companies ventured out into public domain with their initial marketing strategies? Ahh, yes... it was face-to-face, knock on door... personable, secure and friendly.

Granted it’s much more convenient to do things online and via the telephone. I’m quite sure though that there’s been a few times where you just wanted to hear a cognitive human being on the other end instead of “press 1 if you’re an existing customer, press 2...” It’s at those times, where the convenience of being provided technology assisted support becomes more of an inconvenience. My point here isn’t the debate over which form of customer service is better but rather quality of service that is being provided, could be provided and should be provided.

I feel most comfortable with a company and conducting business with a company when I can rest assure that no matter which medium I choose, that an accurate, efficient and “care”ful resolution will be provided. I believe it's not so much the notion of just providing customer service, rather providing quality customer service. These are the very things implemented in CK Consulting Group. No matter what the question or problem may be, we are available in all contact mediums (i.e. e-mail, live support, telephone or even in person). Not only will we provide you with detailed quality service but our turn around time is exceptional if not immediate.

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